What does a 'canned sales pitch' refer to?

A 'canned sales pitch' refers to a scripted sales pitch that is delivered with little to no variation from the prescribed script. This approach is commonly used to ensure that salespeople convey consistent messaging and key selling points across different presentations. Using a canned pitch allows for a streamlined approach, particularly in situations with repetitive sales processes or when training new sales personnel. The uniformity in delivery helps maintain brand integrity and ensures that all essential information is covered. While this method can be effective in certain contexts, it may lack the personalization and adaptability that often resonate better with customers in more dynamic sales situations.