What is a prepared sales story that includes key selling points called?

A prepared sales story that includes key selling points is referred to as a canned sales presentation. This type of presentation is typically well-structured and has been crafted to emphasize specific features and benefits that appeal to potential clients. It allows the salesperson to deliver a consistent message while ensuring that all crucial selling points are covered.

The appeal of a canned sales presentation lies in its ability to streamline the sales process. By having a set framework to follow, sales professionals can efficiently communicate their product or service's value proposition, making it easier to convey key information during discussions. Additionally, this approach can help reduce the anxiety of presenting, as the salesperson has a solid foundation from which to operate.

In contrast, other options like a personalized pitch focus on customization based on the customer's specific needs, which, while effective in some contexts, diverges from the idea of a standardized, prepared story. A keynote speech typically refers to a broader presentation often delivered at conferences, aiming to inspire or inform an audience rather than directly selling a product. A standard sales proposal is usually a document that outlines terms and details for a potential agreement, rather than a narrative presentation that incorporates persuasive storytelling elements.