What is a primary focus of trade salespeople?

Trade salespeople primarily focus on assisting retailers and distributors in their sales efforts. This role is integral because trade salespeople serve as a bridge between manufacturers and the retailers or distributors who sell their products to the end consumers. Their responsibilities often include providing product training, promotional materials, and support to help retailers effectively market and sell the products. By focusing on these relationships, trade salespeople help to increase product visibility and sales within retail environments, contributing to the overall success of the brand in the market.

In contrast, selling directly to end-users is typically the role of consumer salespeople, who engage directly with individuals rather than intermediaries. Building relationships with large commercial clients aligns more with business-to-business sales strategies, which may not involve the broader scope of assisting a variety of retailers or distributors. Focusing on e-commerce platforms is a more modern selling strategy that predominantly involves online sales channels, which may not encompass the traditional role of trade salespeople who operate in physical retail settings.