What is the role of an individual who acts in place of their company during sales interactions?

The role of an individual who acts in place of their company during sales interactions is accurately described by the term "agent." An agent represents the interests of their company and has the authority to negotiate, make commitments, and engage with customers on behalf of the business. This role is crucial in professional selling, as it involves building relationships, understanding customer needs, and tailoring solutions that align with the company's offerings.

Agents often have a deep understanding of the products or services they are selling, which enables them to effectively convey value to potential customers and close sales. Their responsibilities typically include prospecting for new clients, maintaining ongoing relationships with current customers, and ensuring that the company’s policies and values are upheld during interactions.

In contrast, other roles such as a broker typically serve as intermediaries who facilitate transactions between buyers and sellers but do not necessarily represent one specific firm. Clients are the individuals or companies that receive or buy products and services, while a distributor is a party that supplies goods to retailers or other businesses rather than engaging in direct selling on behalf of the manufacturer. Therefore, the distinction of an agent lies in their function as a direct representative of their company in sales interactions.