What term describes a practice designed to influence a buyer's decision without manipulation?

The term that accurately describes a practice designed to influence a buyer's decision without manipulation is persuasion. Persuasion involves using reasoning, emotional appeal, and effective communication to guide the buyer toward a decision that is in their best interest, fostering a sense of trust and understanding between the seller and the buyer. Unlike manipulation, which typically involves deceptive or unethical tactics, persuasion is rooted in honesty and aims to create a genuine connection.

In the context of selling, persuasion can involve highlighting the benefits and value of a product or service, addressing the buyer's needs and concerns, and engaging in a dialogue that encourages informed decision-making. This approach respects the buyer's autonomy and promotes a healthy transactional relationship, making it a key skill for professional sellers.

Other options describe methods that fall short of ethical selling practices. While coercion and pressure selling imply a lack of respect for the buyer’s autonomy by imposing decisions, manipulation takes it further by deceiving or misleading the buyer, which can damage trust and long-term relationships.