What term describes the approach of making the customer central to all business activities?

The term that describes the approach of making the customer central to all business activities is customer-centric. This approach focuses on understanding and meeting the needs and preferences of customers, which can lead to higher customer satisfaction and loyalty. In a customer-centric model, businesses prioritize customer feedback and insights, tailoring their products, services, and experiences accordingly.

This strategy contrasts with other approaches such as product-centric, where the emphasis lies primarily on the products themselves rather than the needs of the customers, and sales-centric, where the focus is mainly on the act of selling rather than on building relationships with customers. Market-centric recognizes the importance of understanding the market environment and competition but does not prioritize the individual customer's needs to the extent that a customer-centric strategy does. By placing the customer at the heart of business decision-making, companies can foster long-term relationships and improve overall business performance.