What term describes the degree to which people react emotionally in social situations?

The term that describes the degree to which people react emotionally in social situations is responsiveness. This concept encompasses how individuals express their feelings and emotions in various social contexts, indicating their ability and willingness to engage emotionally with others. Responsiveness is critical in professional selling, as it allows sales professionals to connect with clients on a deeper level, understand their needs, and respond appropriately to their emotional cues.

In a sales environment, being responsive can improve rapport with clients, as it shows that the salesperson is attuned to the customer's emotions and can tailor their approach accordingly. This quality not only fosters better communication but also enhances the overall effectiveness of the salesperson in building relationships and closing deals.

While the other options relate to social interactions, they emphasize different aspects. Social style pertains to an individual's consistent behavior patterns in social situations, emotional intelligence refers to the capacity to recognize and manage one’s own emotions and the emotions of others, and social awareness involves understanding the dynamics of social interactions, but none directly capture the specific emotional reaction aspect like responsiveness does.