What term describes the various methods firms utilize to sell their products, such as online or via franchises?

The term that pertains to the various methods firms use to sell their products, including online sales and franchises, is best described as "Go-to-market strategies." This concept encompasses the overarching plan for delivering a product or service to the end customer, effectively outlining how a business will reach its target market. It includes the selection of sales channels, pricing strategies, and promotional tactics to engage customers effectively.

Go-to-market strategies are essential for aligning resources and efforts to maximize market impact and sales efficiency. This process involves identifying the target audience and determining the best approaches for reaching them, which may include direct sales, retail distributions, online marketplaces, and franchise operations.

While "sales strategies" and "marketing plans" are closely related, they refer to more specific aspects of the overall market approach. Sales strategies focus on the tactics used by sales teams to close deals, while marketing plans outline the broader promotional activities and messaging used to create customer interest. "Distribution methods" specifically deal with the logistics and channels through which products are delivered to consumers, but this term does not encompass the broader strategic considerations involved in reaching the market and generating sales.

Thus, choosing "Go-to-market strategies" captures the holistic approach a firm takes when deciding how to best sell its products across various platforms