What type of laws restrict how much information a firm can collect about consumers?

Privacy laws specifically regulate how businesses can collect, store, and use personal information about consumers. These laws are designed to protect individuals' personal data and ensure that companies handle such information responsibly. For instance, privacy laws may require firms to obtain consent before collecting personal data, specify how the data can be used, and provide individuals with the right to access or delete their data.

Consumer protection laws generally focus on ensuring fair trade practices and safeguarding consumers against unfair or deceptive business practices. They are broader in scope and do not specifically govern the limits on data collection about individuals.

Tax laws pertain to the taxation of income and transactions and do not address consumer privacy directly. Similarly, employment laws deal with the legal rights and obligations of employers and employees, rather than the protection of consumer information.

Thus, privacy laws are the appropriate framework that restricts the extent to which firms can collect personal information from consumers.