Which of the following best defines the term 'agent' in a selling context?

In the context of selling, the term 'agent' refers to a representative who acts on behalf of a company. This role is crucial in various sales scenarios, as agents serve as intermediaries between the seller and the buyer, facilitating communication and transactions. Agents may possess specialized knowledge about the products or services they are selling, enabling them to effectively represent the company's interests and persuade potential clients.

The responsibilities of an agent often involve identifying customer needs, building relationships, and promoting the company's offerings, which aligns directly with the function they serve within the sales process. By representing the company, agents help expand its reach and are often compensated through commissions based on sales, underscoring their role as active participants in the sales strategy.

In contrast, the other definitions provided do not fully capture the essence of what an agent does in a sales context. While a person who arranges contracts or acts as a buyer's advocate may resemble aspects of an agent's role, they do not encompass the broader representation and advocacy characteristics of an agent working on behalf of the company. Similarly, a legal consultant typically focuses on legal matters and advice rather than direct sales activities, making it distinct from the role defined by the term 'agent' in this context.