Which of the following describes the cost associated with hassles and buying processes?

Prepare for the University of Central Florida MAR3391 exam with engaging questions and detailed explanations. Enhance your understanding and excel in your professional selling skills!

The concept of transaction cost refers to the various expenses incurred during the process of buying or selling a product or service. This includes not just the price of the item itself but also any additional costs associated with the act of purchasing, such as time spent searching for the product, negotiating prices, and any potential obstacles or hassles that may arise during the buying process.

Understanding transaction costs is crucial in professional selling because it highlights the importance of simplifying the buying experience for customers. By minimizing these costs, sales professionals can enhance customer satisfaction and potentially increase sales. In various situations, customers might weigh these transaction costs against the perceived benefits of a purchase, influencing their decision-making process significantly.

Other terms like operational cost, hidden cost, and logistical cost do exist in the realm of business and economics, but they don't encapsulate the broader range of experiences and expenses tied specifically to the buying process in the same way transaction costs do. Operational costs typically refer to the day-to-day expenses required for running a business, hidden costs are those not immediately apparent, and logistical costs pertain to the expenses associated with the transportation and storage of goods. Thus, transaction costs most accurately capture the multiple facets of expenses and hassles involved in purchasing decisions.

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