Which presentation type is not memorized or canned but is based on a thorough understanding of customer needs?

The customized presentation is the most appropriate choice because it is specifically tailored to address the unique needs and preferences of the customer. In this type of presentation, the salesperson takes the time to understand the customer's requirements, pain points, and objectives, which allows them to present a solution that aligns perfectly with what the customer is looking for.

This approach goes beyond a standard or canned presentation, which relies on predetermined scripts or formats. Rather than using a one-size-fits-all method, a customized presentation demonstrates the salesperson's commitment to the customer, fostering a connection and building trust. By being adaptable and focused on the client’s individual situation, the customized presentation helps to create a more compelling and relevant argument for the product or service being sold.

The other types, while useful in certain contexts, do not prioritize this level of personalization. The standard presentation follows a fixed format; the impromptu presentation relies on spontaneous delivery without prior preparation; and the outlined presentation offers a structured approach but still may lack the depth of customization that effectively addresses customer needs.