Which term describes individuals who are highly task-oriented and exhibit high assertiveness but low responsiveness?

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Prepare for the University of Central Florida MAR3391 exam with engaging questions and detailed explanations. Enhance your understanding and excel in your professional selling skills!

The term that best describes individuals who are highly task-oriented and exhibit high assertiveness but low responsiveness is "Driver." This personality type is characterized by a focus on results and efficiency. Drivers are typically decisive and willing to take charge in situations, showcasing assertiveness in pursuing their goals. Their low responsiveness indicates that they may not prioritize emotional connections or interpersonal relations, often preferring to concentrate on tasks and outcomes rather than social harmony or feelings.

Understanding the Driver personality is essential in sales and professional settings, as they respond well to direct communication and data-driven arguments. They appreciate clarity and decisiveness, which can be crucial when building a relationship or pitching ideas. This knowledge can help tailor interactions effectively to meet their specific preferences and working styles.