Which type of feedback focuses on the seller's actual performance during a sales call?

The focus of performance feedback is on evaluating and reflecting on the seller's actual performance during a sales call. This type of feedback typically involves assessing specific behaviors, actions, and techniques used by the seller while they engage with a potential customer.

Performance feedback provides insights into areas where the seller is excelling as well as aspects that require improvement. It helps in identifying both strengths and weaknesses in real-time selling situations, enabling the seller to make informed adjustments to their approach.

For instance, a sales manager may observe a sales call and then provide feedback on the seller's questioning techniques, listening skills, or overall presentation style. This direct observation of the seller's actions during the call is what distinguishes performance feedback from other types, such as outcome feedback, which might focus more on the end results of the sales call rather than the methods used to achieve those results.

Understanding this distinction is crucial for sellers who aim to continually improve their skills and effectiveness in sales conversations.